SMB Advancing technology is rapidly changing the advertising industry's landscape. Newpapers subscriptions are plummeting as more people go online for the news. Television is also changing. Soon everyone will have access to over 100 channels from which to choose from. TiVo and similar technologies enable viewers to skip and completely avoid seeing commercials. The discriminatory and constant use of the remote control by viewers during commercials renders TV advertising less and less effective.

Billboard advertising, widely utilized and very successful since the sixties, has also proven to be less effective over the last decade. Aesthetic and environmental concerns, and the resulting restrictive regulatory policies that they have generated, have significantly curtailed the expansion of additional outdoor advertising space and the construction of new outdoor billboards.

The SMB presents a modernized adaption of this staple advertising medium—The Billboard—that avoids the restrictive regulations while providing enhanced advertising capabilities for the industry.

The Blue Elephant Advertising system, which brings the advertising to the targeted consumer, has now become the perfect advertising medium for our dynamically changing markets.